Hotels.com
Find Your Perfect
Somewhere
Role: Senior Designer, Art Director, Production Designer
Agency: Wieden+Kennedy
Year: 2022—2023
Other team members include: Adam Sirkin, Amy Ellars, Beth Schuenemann, Cameron Blake, Elora Clement, Becky Brinkerhoff, Chris Huang, Christin Spagnoli, Denise Hanggi, Frazer Goodbody, Karen Koch, Kristin Holder, Liliya Dru, Lindsay Johnson, Oliver Rokoff, Reshi Dev, Ryan Jacobson, Stephanie Ward, JOINT production + MANY MORE!
For their first campaign with W+K, Hotels.com wanted to move beyond being seen as just a search engine. We repositioned the brand as a travel matchmaker, helping people find their perfect, personalized destination. The campaign introduced a refined tone and elegant visual system, anchored by the tagline “Find Your Perfect Somewhere.” Playful “dating profile” copy paired with curated photography brought the concept to life. We produced multiple film spots and OOH campaigns, rolled out in top travel markets across the U.S., France, and the UK.
I partnered with Design Director Karen Koch as Art Director and Senior Designer, leading design asset production and playing a key role in pre-production for all photo shoots. I helped produce two large-scale OOH campaigns with extensive custom static and video deliverables. We also created a set of campaign guidelines, templates, and a photo library to support the client’s internal creative teams.
