Happy Dance
Look Alive
Product Launch
Role: Production Designer
Agency: Wieden+Kennedy
Year: 2022
Team: Darcie Burrell, Azsa West, Madeleine Trebenski, Matthew Carroll, Reshi Dev, Danielle McCoy, Nick Humbel, Leila Gatera
W+K produced a series of ads to launch Happy Dance’s Look Alive CBD-Infused Moisturizer. As a designer, I developed design guidelines and crafted social content—from gradient testing and art-directing the animated type lockup that closes the ads to designing the typography printed on Kristen Bell’s sweatpants. Never a dull day in advertising! ;-)
