JOY
Social +
Packaging
Illustrations

The iconic razor brand, Gillette came to W+K to launch Joy, a new sub-brand of razors and shave products. Our team introduced the brand through film and social content, while also working with Walmart on site reskins and packaging approvals. As the illustrator on the team, I created a playful set of illustrations (complete with matching leg hair) used across social, web, and packaging.